Glasgow's The Ninth Wave share arresting (and bloody) new video for "Half Pure"



Music video by The Ninth Wave performing Half Pure. (C) 2019 Distiller Records LLP http://vevo.ly/BrEMpO






GLASGOW'S THE NINTH WAVE RELEASE
MUSIC VIDEO FOR "HALF PURE"

TOURING THE US THIS SPRING INCLUDING SXSW, NYC, LA

The most undeniably alive thing we’ve heard” - The Guardian

“Unforgettable” - NME

“One of the most exciting bands on the scene at the moment” - Wonderland

“A band primed to be huge” - Dork


Today, The Ninth Wave reveal the arresting video for their new single ‘Half Pure’ which is out now on Distiller Records. Watch here: https://youtu.be/pHzeYc8uNeA

The ‘Half Pure’ visual was shot by Rianne White (The Proclaimers, Young Fathers) and is the latest addition to The Ninth Wave’s catalogue of emotive, conceptual short films. It’s a morbid reimagining of a Victoria’s Secret show, incorporating elements of classic ’90s anti-fur campaigns and Alexander McQueen’s iconic runways. The concept is inspired by deploration of the consumerist, superficial nature of modern society and how overwhelming it can be to live in a “plastic World War III.”

Speaking about the video, the band say: “The video portrays the result of answering to the expectations set by the vain society we are all a part of.”

‘Half Pure’ is The Ninth Wave’s first release off the back of a game-changing 2018, which saw them garner support from the likes of BBC Radio 1, The Guardian and NME and sell out a homecoming headline show at the 600-capacity Saint Luke’s, Glasgow. The Glaswegian four-piece were recently named one of Amazing Radio’s Tips for 2019 and are currently gearing up to tour the UK with whenyoung, ahead of a support slot for CHVRCHES at the SSE Hydro Arena, Glasgow and an appearance at SxSW. Aside from their audacious sound, the band have turned heads with their immersive live shows and striking visuals, capturing the attention of Hedi Slimane and Charles Jeffrey, to name a few.

The Ninth Wave will play the below live dates, with more to be announced in 2019. Tickets available here.

02/09 Rough Trade, Bristol (with whenyoung)
02/10 The Deaf Institute, Manchester (with whenyoung)
02/13 Electrowerkz, London (with whenyoung)
02/16 SSE Hydro, Glasgow (with CHVRCHES)
03/07 Arlene’s Grocery, New York City (New Colossus Festival)
03/08 Berlin, New York City (New Colossus Festival)
03/09 Arlene’s Grocery, New York City (New Colossus Festival)
03/10 - 03/17 SxSW, Austin, Texas
05/05 Stag & Dagger Festival, Glasgow (with Ratboys, Dream Wife and more)

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